Sales Manager – National City Harley-Davidson
Location: On-site – National City, CA
Salary Range: $72,000 base + performance-based bonuses
Join a Legendary Brand. Lead with Purpose.
National City Harley-Davidson is seeking an experienced, high-energy Sales Manager to help drive performance, accountability, and passion on our showroom floor. This is your opportunity to lead in one of the most iconic and exciting industries on the planet—where every day you’re helping riders chase freedom on two wheels.
Why You'll Love This Role:
Base Salary of $72,000 plus performance-based bonuses
Represent the legendary Harley-Davidson brand
Strong support from leadership and access to a proven sales playbook
Join the largest Harley-Davidson dealer group in California
Build your career in a high-growth, high-accountability environment
Ditch the tie. Throw on a Harley shirt. Work hard, ride harder.
Your Core Responsibilities
Coach, lead, and motivate a team of Fit Specialists to hit daily and monthly sales goals
Enforce CRM discipline, follow-up procedures, and lead conversion best practices (VinSolutions experience a major plus)
Partner with the GSM to drive consistent front-end sales volume and gross
Maintain a strong floor presence—set the tone, pace, and standard for your team
Conduct daily huddles, one-on-ones, and training sessions
Assist with desking deals and closing when necessary
Represent the Harley-Davidson brand with integrity, energy, and professionalism
Your Background & Strengths
2+ years of experience in vehicle sales management (Harley-Davidson or other high-volume retail preferred)
Strong understanding of CRM platforms—especially VinSolutions
Excellent leadership, communication, and follow-up skills
Proven track record of hitting and exceeding department goals
Ability to coach and hold others accountable in a fast-paced retail environment
Must be available to work weekends and major sales events
Motorcycle endorsement and passion for riding a plus
What You’ll Gain
Competitive salary and performance bonuses
Medical, Dental, and Vision insurance
401(k) with company match
Employee discounts on motorcycles, parts, and motorclothes
Paid time off and holidays
Career advancement opportunities within the state’s largest Harley-Davidson dealer group
Ready to Roll? If you're a sales leader who thrives on culture, accountability, and horsepower—let’s talk. Apply now to be considered for this role at National City Harley-Davidson and help us deliver dreams on two wheels.
National City Harley-Davidson is an Equal Opportunity Employer and complies with all applicable California state employment laws, including the Fair Employment and Housing Act (FEHA). Reasonable accommodations are available upon request for applicants with disabilities.
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